About meme coins
Key takeaways
- Meme coins have no product and no income, so their prices depend on attention.
- They run hardest when new retail money pours into crypto and fall hardest when it stops.
- The tokenomic quality score flatters most of them, because their whole supply is already circulating.
Meme coins have no product and no income. Dogecoin was created in December 2013 as a joke about Bitcoin, Shiba Inu followed in 2020 as a joke about Dogecoin, and PEPE launched in April 2023 with no stated purpose at all. Brett and Toshi belong to a wave of tokens that appeared on newer networks in 2023 and 2024. Their prices depend on attention, meaning how many people are talking about them, buying them and expecting others to buy after them.
That makes them a late-cycle phenomenon, running hardest when new retail money is pouring into crypto and falling hardest when it stops. Dogecoin set its all-time high on 7 May 2021, the day before Elon Musk hosted Saturday Night Live, and fell more than 90% over the next 13 months. Shiba Inu peaked in October 2021 and PEPE in December 2024, each near the top of a broader rally, and on 10 October 2026 they were 94% and 86% below those highs.
Supply is often concentrated in a few wallets, liquidity can disappear in days, and smaller tokens can simply stop trading. We have seen that last one ourselves, because by the time we checked on 10 October 2026, Mumu the Bull's original CoinGecko listing had been replaced, the old ID had silently stopped returning data, and the old screener had dropped the coin without saying so. We have since taken Mumu off the list, because its price history came only from CoinGecko and kept failing to load. Any figure on this page should be read with that in mind.
On the latest snapshot
On the latest snapshot (14 Oct, 02:00 BST), Popcat has the highest Bargain Score among the meme coins at 65, the typical coin in the group is 95% below its high, and 6 of 6 sit in a discount zone.
How the scores work
Every formula and data source behind the Bargain Score and the zones, checked against the code.
Read the methodology How the screener reads these coins
The tokenomic quality score flatters most meme coins, because their whole supply was created at launch and is already circulating, which gives a score close to 1.
The tokenomic quality score flatters most meme coins, because their whole supply was created at launch and is already circulating, which gives a score close to 1. Dogecoin is the starkest case, since it has no supply cap and adds about 5 billion new coins a year, but since its circulating supply equals its total supply the formula still gives it full marks. We have left the formula as it is and say so here, rather than adjust it for one group.
FAQ
Questions about meme coins
Can a model value a meme coin?
Not in the way it can value a network with fees or users, and we would rather be clear about that. What the Bargain Score can do for a meme coin is describe its position: how far it has fallen, how close it is to its low, how fearful the market is and how traders are positioned. Whether the attention that drove the coin up will come back is the thing it cannot judge, and for meme coins that is nearly the whole question.
In practice the scores for this group mostly track the market mood and the size of the fall. A meme coin 95% below its high in a fearful market can score well, and so can one that will never trade at that level again; Brett and Popcat were both about 98% below their late-2024 highs on 10 October 2026, and nothing in the model can say which kind either of them is.
The zones and sub-scores are there so you can see which parts of a score are doing the work.
Why does Dogecoin behave differently from newer meme coins?
Age and liquidity. Dogecoin has traded since 2013, is listed almost everywhere and has a large futures market, so it moves more like a large-cap coin than like a token launched last year. On 10 October 2026 its market value was about $13 billion, while Brett, Popcat and Toshi were each around $50 million. Coins that small trade a fraction of Dogecoin's volume, which makes them more likely to hit the liquidity gate and the structural-collapse check, and more likely to swing by 30% or more in a day.
Are meme coins riskier than other cryptoassets?
By most measures, yes. They have no income or usage to fall back on, their holders are often concentrated, and their prices can lose most of their value in days when attention moves elsewhere. All cryptoassets are high risk and you should be prepared to lose everything you put in, and that warning applies with particular force here, because a meme coin that loses its audience has nothing else holding its price up.
Important information
Don't invest unless you're prepared to lose all the money you invest. This is a high-risk investment and you should not expect to be protected if something goes wrong.
Cryptoassets are largely unregulated in the UK, so you are unlikely to have access to the Financial Ombudsman Service or the Financial Services Compensation Scheme if something goes wrong. Educational information only, not financial advice. Read our disclaimer.
The crypto cycle in more depth
- Market mood Crypto Fear & Greed Index Today's reading and every daily value since 2018, with how fear and greed lined up with Bitcoin's cycles.
- Bitcoin cycle Bitcoin halving countdown The next halving estimated from block times, and every past halving beside the cycle peak that followed.
- Real returns Bitcoin real returns Bitcoin's highs and drawdowns restated after US and UK inflation and against money printing.
- Real returns Real returns for every asset Shares, gold and crypto measured against inflation in dollars and pounds, and against money printing.